Adam Busby
Graphic Design, Illustration and Murals
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PICAC

Brand identity for the Partners in Culturally Appropriate Care, PICAC. The objective was to increase multicultural communities' access and participation to aged care services. In an effort to speak to a large demographic while being both professional and approachable, the brand utilizes a typeface and icon that communicates this message in the most efficient way possible.

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picac-bilboard.jpg
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